For home service companies under 20 people
Your salesperson just quoted a job your installer can't build. Nobody knows yet.
The estimate went out with the wrong track, wrong operator, and a price that doesn't account for the headroom problem your installer will find on Tuesday. The customer already thinks they have a deal.
What if the estimate itself knew your install rules? What if the pricing adjusted before the quote left the building? Not because your salesperson memorized every spec — because the system did it for them.
That's what a Lagom portal does. It encodes the knowledge that lives in your head — pricing rules, install constraints, material logic — into a private system your whole team uses to quote, schedule, invoice, and get paid. One portal. Your rules. Every job.
no demo signup, no drip campaign — a conversation.
Your newest salesperson is quoting a door install. Type the headroom they measured:
go ahead — try 2, then try 12
Nobody else knows the prices. Nobody else knows the rules.
That was fine at three employees. You were on every job anyway.
Now a salesperson quotes a job that can't physically be installed, and you find out at the site visit — after the customer already has a number in their head. The estimate lives in a text thread, the invoice in an app, the payment somewhere else, and you reconcile all three in your head. At night.
And the vacation where you actually put the phone down? You haven't taken it. Not because the team isn't good — because the system is you.
That's not a discipline problem. It's an architecture problem. The knowledge that runs your company lives in one place: your head. We move it somewhere your whole team can use it.
— written by someone who spent 7 years inside home service companies, watching this exact thing
One portal. Everything your office touches.
Every piece talks to every other piece. The estimate becomes the invoice. The invoice tracks the payment. The payment closes the job. No copy-paste, no app-switching, no reconciliation at midnight.
Estimate builder
Good / better / best options, photos, deposits, discounts — with your pricing rules enforced while the quote is being written.
← the part nobody else builds
Estimates & invoices
Branded pages your customers open, accept, and pay from. You see the moment they view it.
Calendar & crew
Week and month views by team member. Draft the schedule privately, publish when it's ready.
Payments & contracts
Card, Zelle, cash, check — matched to invoices automatically. Contracts e-signed before work starts.
Customers & reports
Every note, call, photo, and follow-up on one profile. Revenue and pipeline you can read in ten seconds.
Custom automations — we connect the tools you already use. Invoices that chase themselves, form-to-calendar, review requests after every job. One workflow, flat price.
Your install knowledge, working on every quote.
Most contractor software gives you a blank estimate and wishes you luck. Lagom encodes the rules you already know — headroom thresholds, material compatibility, labor minimums, seasonal pricing — so the system catches what a new hire wouldn't.
Your best installer's experience, applied automatically. Not as a training manual nobody reads, but as logic that runs inside every quote your company sends.
your rules, checked live
| Field measurement | Value | Status |
|---|---|---|
| Headroom | 12" | ✓ Standard |
| Headroom | 2.5" | ✗ Insufficient |
| Side room | 6" | ✓ Standard |
| Opening width | 19' | ✓ Standard |
Rules check runs before the estimate reaches your customer. Not after the install crew shows up.
Built inside a real company. Used every day.
Lagom's first portal runs a working garage door company in the Bay Area — every estimate, invoice, payment, and schedule goes through it, daily, in the field. This isn't a product we imagined contractors might want; it's the system a real one runs on, refined by real jobs and real Mondays.
As a small family-owned business, I was using free platforms that got the job done — until they didn't. My quotes kept getting more complicated with custom line items, and there was no way to make anything feel custom for the client. A simple estimate was taking me 15+ minutes, and I had to send every option as a separate estimate, which was annoying for me and confusing for them. Now I send all three options in one link and label them however I want — Good/Better/Best, 'with motor,' 'without motor,' 'insulated' — and it just feels way more professional.
Dustin Cantu, Owner, Generational Garage Doors
screenshots from the demo portal — his looks the same, with his jobs in it
Founding Beta
10 spotsLagom Ops is live and running real businesses today. We’re opening the platform to 10 founding clients — home service companies who want the system early, shaped around how they actually work.
What founding clients get:
Founding pricing, locked for life
Direct line to the builder
Your feedback becomes features.
County exclusivity
We take only one company per trade, per county. Your competitor doesn’t get this tool while you have it.
What “beta” means, plainly: the platform is young and actively improving. Core flows — estimates, contracts, invoices, payments — are proven in daily use, but you may occasionally hit rough edges, and we may update features as we refine. We fix fast, we communicate honestly, and founding clients are partners in making it great, not test subjects left on their own.
Beta participation is governed by our client agreement, which includes service terms and limitations of liability appropriate to an early-access product.
Straightforward pricing. No per-user games.
Builder
You quote everything yourself
- Estimate & invoice builder with your own product & pricing catalog
- Customer profiles with a stamped activity log (who said what, when)
- Branded customer-facing estimate pages and emails
- Leads page with intake from your website
- Installable on your phone; push notification bell
- Your own isolated database, nightly backups on- and off-site
- No per-user pricing
From $67/mo + setup
Start here →Standard
You're running the office too
- Everything in Builder, plus:
- Good / Better / Best: three options in one link
- Viewed & accepted tracking on every estimate
- One-click convert to invoice; PDF invoices and receipts
- Online card payment from the invoice page, auto-recorded and matched
- Calendar with conflict checks and daily reminders
- Follow-up tasks with push notifications
- Dashboard: today, upcoming, action needed
From $147/mo + setup
Run the office →most companies land here
Professional
You have a crew
- Everything in Standard, plus:
- Smart pricing rules: installer-level checks run while the quote is written
- Team accounts and roles (owner / sales / installer)
- Crew scheduling with color-coded assignments
- E-sign contracts, signed PDF on the job
- Payment schedules (deposit / progress / balance)
- Reports: revenue, outstanding, paid
- @mention teammates in notes; up to 3 custom automations; your own domain
From $247/mo + setup
Run the crewComplete
You want it all handled
- Everything in Professional, plus:
- Unlimited custom automations and integrations
- Features built for your specific workflow
- Contract templates by service type
- Warranty PDFs issued on paid-in-full
- Priority support
From $297/mo + setup
Talk it through →Setup is scoped on your call — it depends on how much of your business we're encoding. No contracts holding you hostage: the portal earns its keep monthly, or you leave with your data.
Three phases. No mystery.
Discovery
We learn how your company actually works — pricing rules, workflow, pain points. A real conversation, not a feature checklist.
Build
We encode your rules and workflow into a private portal. You review it, we adjust, you review again. Nothing launches until you say it's right.
Launch
Your team logs in and starts using it. We're on call for the first two weeks to catch anything that needs tuning in the real world.
most clients are fully operational within two weeks.
Your data. Locked down.
Dedicated server — your data never shares infrastructure with another company.
TLS in transit, AES-256 at rest. The same standard your bank uses.
Nightly automated backups with 14-day retention. Disaster recovery tested, not theoretical.
Your data is yours. Full export anytime, no ransom, no lock-in.
Frequently asked questions
Hi, I'm Kay.
Seven years inside home service companies taught me where the money leaks: the gap between the person selling the job and the person installing it. I watched owners lose thousands on a single misquoted job because the estimate didn't account for something the installer would have caught in thirty seconds.
Lagom builds the system that closes that gap — your real pricing rules, your real workflow, in one portal your whole team can use. Not software you adapt to. A system built around how your company already works.
— Kay, Bay Area CA
A year from now, the knowledge is either in a system — or still only in you.
Twenty minutes. You talk about how your business actually runs; we tell you honestly whether a portal makes sense for it. If it doesn't, we'll say so.
Book the callPrefer email? lagomops.co@gmail.com · (415) 579-1541